Our Story

Starting a project isn’t straightforward. Ours is a response to a cause and to certain necessities in our society.

Few people are aware of how a garment gets made…and fewer still of how impactful the decision of where to buy a product can be.

This is our story.

Clean Clothes Campaign

A group of unions and organisations, upon learning about the terrible working conditions of garment workers in Asian countries, formed the Clean Clothes Campaign. Their aim was to ensure that the basic rights of garment workers were respected.

The Rana Plaza

On the 24th of April 2013 the Rana Plaza building in Bangladesh collapsed. 1,138 people died, and more than 2,500 were injured, mainly workers who sewed garments for international companies.

It was a tragedy that revealed the total disregard of the major fashion houses for health and safety and for the working conditions in their factories.

Fashion Revolution

Following the Rana Plaza collapse, various movements were born, demanding a fairer, safer and more transparent fashion industry. ‘The Fashion Revolution’, a global movement, wanted everyone to start asking their preferred brands #whomademyclothes in order to find out where the clothes were coming from and who had made them.

Working days of 12 to 16 hours
Poverty-level salaries
Unsafe working environments
Repression and persecution of unions
Toxic products
And yet more waste…

These were some of the reasons why we decided to stop buying from the big brands.

«I do not agree with the practices of these companies. I want to buy clothes that are ethically-made and sustainable, and that I like. But where can I find them?»

The Idea

Over 3 years we investigated the existing alternatives to big fashion brands, companies that prioritised the well-being of their people, the environment and sustainable development. We discovered many small shops and brands that were doing incredible work. We decided to create a tool to bring them closer to all those people who were thinking along the same lines as us.

A place where ethical brands and consumers could meet.

A place where ethical brands and consumers could meet.

«Ethical Time shows that the hour has come to change our ways, that now is the time to be ethical.»


We ran a crowdfunding campaign to find out how many people were interested in our platform, and from among them, the help to finance it. It was a huge success! We received more than 600 contributions, and more than 200 applications from brands.


As we were always talking about what was happening in textile factories in Asian countries, we wanted to see it for ourselves. We went to visit Bangladesh, a small country encircled by India. There we visited various factories, and we met with local companies leading the way in ethical and sustainable fashion. Our initiative convinced them, and they gave us their full support!

The collaborative marketplace

A year after the campaign, we launched the first version of our platform. Paying attention to the tiny details, we’ve made sure that sellers and consumers who share the same values can connect with each other. We are driven to keep growing and to keep expanding the world of ethical and sustainable fashion.

Welcome to Ethical Time.

«Buying ethical and sustainable clothes is now an option.»

Ethical Time